Maternity Care
If you're a new or soon-to-be parent, Blue Cross Complete of Michigan can give you the resources, support and information you need during your pregnancy and after your baby is born.
If you're a new or soon-to-be parent, Blue Cross Complete of Michigan can give you the resources, support and information you need during your pregnancy and after your baby is born.
Bright Start is a special program for our pregnant members. This program teaches new parents about their baby and helps moms with self-care and eating right.
Our Bright Start program helps ensure you have all you need for a healthy pregnancy and baby. When you join Bright Start, a case manager will call you and work with you to help you receive and use program services. If your pregnancy is high-risk, a team of nurses and care connectors will check in with you often to help you stay connected to care during your pregnancy. This includes notifying your doctor that you’re enrolled in the program.
During and after your pregnancy, it’s important moms make and keep appointments with their doctors and ask questions about their care.
Enroll in Bright Start
To enroll in Bright Start, call 1-888-288-1722 and select option 2. We're available from 8 a.m. to 4:30 p.m., Monday through Friday. TTY users should call 1-888-987-5832.
If you were a part of but no longer want to be in Bright Start, call 1-888-288-1722 and select option 2. We’re available from 8 a.m. to 4:30 p.m. Monday through Friday. TTY users should call 1-888-987-5832. Leaving the program won’t change your benefits. It won’t change the way Blue Cross Complete or the Michigan Department of Health and Human Services treats you.
Bright Start Welcome Kit
The Bright Start Welcome Kit (PDF) is an all-inclusive booklet filled with important information for pregnant women and new moms.
Blue Cross Complete has resources, support and information for new and soon-to-be parents. Click below to learn more.
Maternity and paternity support groups
Maternity and paternity support groups (PDF) contains a listing of social support groups across the state. Topics include breastfeeding support groups, mom mentoring programs, fathers’ groups and mental health support.
Keys to Your Care®
The Keys to Your Care® program is here to help you have a healthy pregnancy and baby. We’ll send you text messages every week during your pregnancy and for the first few months after your baby is born.
Text message topics include:
Sign up for Keys to Your Care
Text BCCMOM to 85866 to join the Keys to Your Care program. Or, call a member of our Bright Start® team at 1-888-288-1722 and select option two. We're available from 8 a.m. to 4:30 p.m., Monday through Friday. TTY users should call 1-888-987-5832.
You can earn gift card rewards when you:
Pregnancy week by week
Learn about your pregnancy week by week. Babylist covers common symptoms and your baby’s development during each trimester.
Download the Pregnancy+ app to receive articles and healthcare tips throughout your pregnancy. You can also view interactive 3D models to track the development of your baby. Michigan Medicaid users will have access to information about state programs, breastfeeding resources and support, and mental health resources.
Wellness and breastfeeding guides
A Women’s Guide to Health & Wellness has helpful tips and information to help you eat right, exercise and see your doctor regularly.
Your Guide to Breastfeeding from the Office on Women’s Health can help you learn how to breastfeed, how to overcome breastfeeding challenges and help you find answers to common questions.
The Maternal Infant Health Program is Michigan's largest home visiting program. If you’re pregnant, you may be able to receive services at no cost to you through the MIHP. These services may be provided by a social worker, a nurse, a nutritionist or other healthcare provider. Services may include home visits, education and information on pregnancy and postpartum care, community resources and referrals, rides to the doctor and classes about childbirth and parenting.
How does MIHP help pregnant mothers and their babies?
Pregnant women in MIHP will get access to transportation, WIC and childbirth or parent education classes. Women will also get home visits from a health care professional (like a nurse or social worker). The health care professional will:
We know how important preventive dental visits are for pregnant women. All Medicaid members ages 21 and older and Healthy Michigan Members ages 19 and older have dental coverage through Blue Cross Complete.
Don’t forget that healthy teeth are an important part of a healthy pregnancy. Periodontal disease is prevalent in pregnant women and can lead to many health complications. Keep periodontal disease under control by following these tips:
If you're under 21, your dental benefits are provided through the Healthy Kids Dental program. To select a dental provider, call Blue Cross Blue Shield of Michigan at 1-800-936-0935 or visit bcbsm.com/healthykids. Or, call Delta Dental of Michigan at 1-866-696-7441 or visit deltadentalmi.com.
For help finding a network dentist in your area, visit our Find a Doctor page or call 1-844-320-8465. TTY users should call 711.
Doulas give physical, emotional and educational support during pregnancy, labor and delivery, and after birth. Before birth they can make sure you have all the information you need and that you feel prepared for your new baby. During birth, they can make sure you’re comfortable while providing emotional and labor support. After birth, doulas can help with newborn care and breastfeeding.
You can receive up to six total visits from a doula during the pregnancy and postpartum periods, and one additional visit for birth. Doula services should be provided in person. However, prenatal and postpartum services may be delivered via telehealth. Click here to find a doula in your area. Or call Bright Start at 1-888-288-1722 and select option 2. We're available from 8 a.m. to 4:30 p.m., Monday through Friday. TTY users should call 1-888-987-5832.
Wherever you are in your pregnancy, quitting smoking will benefit your baby. Acording to March of Dimes, smoking during pregnancy makes you three times more likely to have a low birth weight baby than women who don’t smoke. This includes all types of smoke, including e-cigarettes and marijuana. The good news is, the sooner you stop smoking, the more you increase your chance of having a healthy baby.
If you're interested in receiving MIHP services, call 1-888-288-1722. For more information, visit michigan.gov/mihp.